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We turn strategy to a repeatable system

Strativ came from a simple frustration: plans break down when they live across docs, decks, and conversations. As companies scale, the gap between strategy and execution grows — and traditional tools don’t close it.

We set out to build a platform that turns business goals into clear, actionable steps without the noise. Strativ helps teams align faster, validate earlier, and stay adaptive as markets change.

Our Team

Operators, strategists, and technologists with a shared belief in clarity

Strativ is built by a small, focused team that has spent years inside high-growth companies — running planning cycles, aligning departments, and building systems to scale.

After seeing planning processes break down beyond spreadsheets and slide decks, we combined our experience in product design, AI, and organizational operations to build Strativ as an end-to-end solution.

Evan Porter

CEO AND CO-FOUNDER

Evan Porter

CEO AND CO-FOUNDER

Claire Whitman

CTO and Co-Founder

Claire Whitman

CTO and Co-Founder

Malik Johnson

Engineering Lead

Malik Johnson

Engineering Lead

Sofia Herrera

Principal Product Designer

Sofia Herrera

Principal Product Designer

Elena Marsh

Operations Lead

Elena Marsh

Operations Lead

History

A few key steps in Strativ’s journey so far.

2022

02/2023

11/2023

01/2025

Today

2022

02/2023

11/2023

01/2025

Today

2022

The problem becomes clear

Working with high-growth teams, we kept seeing the same issue: strategy lived in scattered docs while execution happened everywhere else. Decisions were slow and planning cycles were draining. That frustration sparked the idea for a more structured, unified approach.

2022

The problem becomes clear

Working with high-growth teams, we kept seeing the same issue: strategy lived in scattered docs while execution happened everywhere else. Decisions were slow and planning cycles were draining. That frustration sparked the idea for a more structured, unified approach.

First prototypes

We built simple internal tools to capture goals, link deliverables, and automate early planning steps. Even in their rough form, they saved teams hours of coordination. The feedback made it clear this wasn’t just helpful — it filled a real gap in how organizations planned and executed.

02/2023

First prototypes

We built simple internal tools to capture goals, link deliverables, and automate early planning steps. Even in their rough form, they saved teams hours of coordination. The feedback made it clear this wasn’t just helpful — it filled a real gap in how organizations planned and executed.

02/2023

AI workflows introduced

As usage grew, we added adaptive logic that could flag risks, surface misalignment, and prioritize next steps. This shifted Strativ from a planning helper to a dynamic system that mirrored how teams actually operate, reducing bottlenecks and bringing more predictability to every cycle.

11/2023

AI workflows introduced

As usage grew, we added adaptive logic that could flag risks, surface misalignment, and prioritize next steps. This shifted Strativ from a planning helper to a dynamic system that mirrored how teams actually operate, reducing bottlenecks and bringing more predictability to every cycle.

11/2023

Strativ expands

We evolved Strativ into a full strategy management platform with automated roadmaps, cross-team visibility, and built-in performance insights. These additions closed the loop between goals, plans, and execution, helping teams adjust faster and operate with more clarity.

01/2025

Strativ expands

We evolved Strativ into a full strategy management platform with automated roadmaps, cross-team visibility, and built-in performance insights. These additions closed the loop between goals, plans, and execution, helping teams adjust faster and operate with more clarity.

01/2025

Growing with our users

Strativ now evolves alongside the teams using it daily. Their challenges guide everything we build — from collaborative workflows to smarter forecasting. What began as an internal tool is now a scalable system supporting strategy for modern teams.

Today

Growing with our users

Strativ now evolves alongside the teams using it daily. Their challenges guide everything we build — from collaborative workflows to smarter forecasting. What began as an internal tool is now a scalable system supporting strategy for modern teams.

Today

Join Strativ

Help us build the future of strategic execution

We’re always looking for people who think in systems, care about clarity, and get energy from solving complex problems for real teams. Whether you love product, research, or operations — Strativ grows by adding people who care deeply about the craft.



If you want to help shape the next generation of strategy tools, we’d love to meet you.

Help & info

Questions teams ask us the most

Find details on how Strativ works, who it’s built for, and what makes it different from other tools.

  • 01.

    How does Strativ actually create strategy plans?

    Strativ transforms your goals, constraints, and inputs into structured, step-by-step execution plans. Its AI maps dependencies, sets milestones, and keeps everything aligned as priorities evolve.

  • 02.

    Can Strativ work with our existing tools?

    Yes — Strativ adapts to your stack and fits alongside the tools your teams already use. You can plug in data, workflows, and owners without changing how you work.

  • 03.

    Is Strativ designed for startups or larger organizations?

    Both. Strativ scales from small teams needing clarity to large organizations managing complex, multi-team planning.

  • 04.

    How secure is our data inside Strativ?

    Your data is encrypted, isolated, and protected with industry-standard security practices. Only approved team members can access sensitive information.

  • 05.

    What makes Strativ different from project management tools?

    Project tools track tasks — Strativ aligns your entire strategy. It connects goals, plans, ownership, and insights so every team moves in the same direction.

  • 06.

    How long does it take to see value from Strativ?

    Onboarding is light, and most teams begin using the system within a few minutes. As soon as your goals and constraints are entered, the AI generates execution plans — giving you actionable insight from day one.

Still need a hand?

We’re here to help you find the right setup for your team. If you didn’t find what you were looking for, our success team will point you in the right direction.

Help & info

Questions teams ask us the most

Find details on how Strativ works, who it’s built for, and what makes it different from other tools.

  • 01.

    How does Strativ actually create strategy plans?

    Strativ transforms your goals, constraints, and inputs into structured, step-by-step execution plans. Its AI maps dependencies, sets milestones, and keeps everything aligned as priorities evolve.

  • 02.

    Can Strativ work with our existing tools?

    Yes — Strativ adapts to your stack and fits alongside the tools your teams already use. You can plug in data, workflows, and owners without changing how you work.

  • 03.

    Is Strativ designed for startups or larger organizations?

    Both. Strativ scales from small teams needing clarity to large organizations managing complex, multi-team planning.

  • 04.

    How secure is our data inside Strativ?

    Your data is encrypted, isolated, and protected with industry-standard security practices. Only approved team members can access sensitive information.

  • 05.

    What makes Strativ different from project management tools?

    Project tools track tasks — Strativ aligns your entire strategy. It connects goals, plans, ownership, and insights so every team moves in the same direction.

  • 06.

    How long does it take to see value from Strativ?

    Onboarding is light, and most teams begin using the system within a few minutes. As soon as your goals and constraints are entered, the AI generates execution plans — giving you actionable insight from day one.

Still need a hand?

We’re here to help you find the right setup for your team. If you didn’t find what you were looking for, our success team will point you in the right direction.

Help & info

Questions teams ask us the most

Find details on how Strativ works, who it’s built for, and what makes it different from other tools.

  • 01.

    How does Strativ actually create strategy plans?

    Strativ transforms your goals, constraints, and inputs into structured, step-by-step execution plans. Its AI maps dependencies, sets milestones, and keeps everything aligned as priorities evolve.

  • 02.

    Can Strativ work with our existing tools?

    Yes — Strativ adapts to your stack and fits alongside the tools your teams already use. You can plug in data, workflows, and owners without changing how you work.

  • 03.

    Is Strativ designed for startups or larger organizations?

    Both. Strativ scales from small teams needing clarity to large organizations managing complex, multi-team planning.

  • 04.

    How secure is our data inside Strativ?

    Your data is encrypted, isolated, and protected with industry-standard security practices. Only approved team members can access sensitive information.

  • 05.

    What makes Strativ different from project management tools?

    Project tools track tasks — Strativ aligns your entire strategy. It connects goals, plans, ownership, and insights so every team moves in the same direction.

  • 06.

    How long does it take to see value from Strativ?

    Onboarding is light, and most teams begin using the system within a few minutes. As soon as your goals and constraints are entered, the AI generates execution plans — giving you actionable insight from day one.

Still need a hand?

We’re here to help you find the right setup for your team. If you didn’t find what you were looking for, our success team will point you in the right direction.

Free consultation

SEE HOW STRATIV FITS INTO YOUR WORKFLOW.

"Strativ helped us uncover gaps in our decision-making that we didn’t even realize were slowing us down. The clarity we gained in a single session changed the way our team operates."

Daniel Brooks

Head of Product @ Helio Systems

Teams often know their goals — the challenge is connecting decisions, planning, and execution in a way that stays coherent.

Tell us how your team currently operates, and we’ll prepare a walkthrough that reflects your reality, not a generic demo.

Company size

You’ll hear from us within one business day. By submitting, you agree to our Terms and Privacy Policy.

Free consultation

SEE HOW STRATIV FITS INTO YOUR WORKFLOW.

Teams often know their goals — the challenge is connecting decisions, planning, and execution in a way that stays coherent.

Tell us how your team currently operates, and we’ll prepare a walkthrough that reflects your reality, not a generic demo.

Company size

You’ll hear from us within one business day. By submitting, you agree to our Terms and Privacy Policy.

"Strativ helped us uncover gaps in our decision-making that we didn’t even realize were slowing us down. The clarity we gained in a single session changed the way our team operates."

Daniel Brooks

Head of Product @ Helio Systems

Free consultation

SEE HOW STRATIV FITS INTO YOUR WORKFLOW.

Teams often know their goals — the challenge is connecting decisions, planning, and execution in a way that stays coherent.

Tell us how your team currently operates, and we’ll prepare a walkthrough that reflects your reality, not a generic demo.

Company size

You’ll hear from us within one business day. By submitting, you agree to our Terms and Privacy Policy.

"Strativ helped us uncover gaps in our decision-making that we didn’t even realize were slowing us down. The clarity we gained in a single session changed the way our team operates."

Daniel Brooks

Head of Product @ Helio Systems

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